Why do some famous brands still need advertisement?
I mean brands like Hermes, Chanel, Gucci or other brands that are considered “luxury”.
I see ads for them but I just dont see the point? People are obsessed with them and sees them as proof for their status and they make crazy money so why the need for ads?
In: Other
Companies are constantly fighting for market share. Nike might be popular, having about 40% of the market, but if they stop advertising they will start to lose that market share rather than gain more which is what they want to try to do. These brands have to constantly change, their products, styles, logos, everything needs to constantly move or people get bored of it. After the brands make the change, they have to put out ads showing everything all the ‘new stuff’ they have now.
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