Why do some famous brands still need advertisement?
I mean brands like Hermes, Chanel, Gucci or other brands that are considered “luxury”.
I see ads for them but I just dont see the point? People are obsessed with them and sees them as proof for their status and they make crazy money so why the need for ads?
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Why do you think there are people who associate them with money and status?
Because they advertise and *continue to advertise*
Reinforcing a brand identity is still a valid form of advertising.
What sounds better, “yeah Nike sponsored a bunch of athletes in the 90s but I haven’t seen anything sense” or “Nike sponsored the last Olympic team”
Other competitors can also enter the market and challenge it.
There’s also new consumers being added to the market, or people who straight up don’t know what it is already.
Also maintaining status over time. Cartier started in the 1800s. What’s the play if they only advertised to people then, made their status, and just said “yeah it’s k people already know” and then literally everyone they advertised to died because it was over 100 years ago?
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