Being from Europe, it’s absolutely infuriating to go on a website and see a huge list of sites that have legitimate interest that I cannot reject with one button… I actively avoid sites that don’t allow me to turn them off.
Why do some websites that seemingly don’t need much more than analytics or don’t have much advertising on them, have a huge list of dodgy sounding business names that must be monitoring what your doing. Are they sites selling data?
In: Technology
Even if there is not much advertising, today websites rarely manage their advertisements themselves. They are customers of one or multiple advertising networks and sell the advertising space to the highest bidder “just in time”.
And what do the ad networks do? They sell the space to *their* highest bidding customer. And all these huge partner lists are mostly the companies which could after these rounds of bidding potentially end up serving the ad. Because you cannot get consent “just in time”, so you get consent for all of them.
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