A lot of websites allow users to activate a single sign on solution using technologies like SAML or OpenID. This allows the authentication to be offloaded to for example Google, AppleID, Microsoft AD or a companys own enterprise login solution. But in order to do that you need to know which SSO solution to use. And that likely means you need the email address so you can look it up. If there is an SSO associated with that account you get logged inn automatically using this service, if not then you get a regular password prompt.
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