Why do some websites require thousands of employees?
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You can’t swiftly handle billions of posts a day without a seriously scalable architecture. That doesn’t build itself. All of that data must be backed up for safety. It must be data-mined for advertising and to show people the kinds of posts they want to see. You must have the capability to rapidly respond to problems with the infrastructure.
To pay for it all, you need teams of people who can help manage advertising and engagement. Those people needs teams of people to interact with large advertisers.
When you have that many people and work in that many countries, you need to consider legal obligations for websites in those jurisdictions. You must pay and correctly handle your employees correctly in all those jurisdictions.
You have to have people to respond to press inquiries and to interface with government agencies for things like taxes and compliance.
**tl;dr** once you scale to a certain size, you must have a massive architecture and you must deal with governments, taxes, finance, lawyers, advertisers, etc.
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