why do sports matches start at the same time? How does this make business sense?

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I watch the Premier League (English Soccer), but I just looked up the NFL and it’s true there too. Matches start at the same time. WHY?! I would love to watch multiple matches – all I can do is pick one or kinda watch multiple screens? Surely it would also be better for business? There are ten Premier League matches a weekend. The earliest kick-off is 12:30, the latest is 20:00. There’s space for 5 matches a day!

i.e. 12:30 – 14:30; 14:30 – 16:30; 16:30 – 18:30; 18:30 – 20:30; 20:30 – 22:30.

So, How does it make business sense to hold matches at the same time when fans might want to watch more than one and thus be exposed to more advertising?

EDIT: To be clear, the current schedule for the premier League last weekend was 1 at 12:30, 5 games at 16:00 or so and 1 at 20:30. We already have staggered times! It’s just that the majority are cotemporaneous.

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13 Answers

Anonymous 0 Comments

Sometimes you want a consistent gametime. That is to say you want a game that people can always watch at. This is better for season ticket sales as someone can know that they can commit to a season of games if they are on every Friday at 7pm as they can clear that time.

TV introduces complications and they want staggered kick offs.

Looking at the premiership next weekend there are 7 Saturday 3pm games, 1 saturday 5:30 game, 1 Sunday game and 1 Monday game.

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