I watch the Premier League (English Soccer), but I just looked up the NFL and it’s true there too. Matches start at the same time. WHY?! I would love to watch multiple matches – all I can do is pick one or kinda watch multiple screens? Surely it would also be better for business? There are ten Premier League matches a weekend. The earliest kick-off is 12:30, the latest is 20:00. There’s space for 5 matches a day!
i.e. 12:30 – 14:30; 14:30 – 16:30; 16:30 – 18:30; 18:30 – 20:30; 20:30 – 22:30.
So, How does it make business sense to hold matches at the same time when fans might want to watch more than one and thus be exposed to more advertising?
EDIT: To be clear, the current schedule for the premier League last weekend was 1 at 12:30, 5 games at 16:00 or so and 1 at 20:30. We already have staggered times! It’s just that the majority are cotemporaneous.
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It didn’t use to be about television. There was no lived TV coverage of British football back in the day. The away team had to travel to the game on Saturday morning, as did their fans. Preferably you get the game over with while there is still daylight. That dictated a start time around 3pm.
But recently the rugby 6 nations tournament has been working that way, games one after the other.
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