I watch the Premier League (English Soccer), but I just looked up the NFL and it’s true there too. Matches start at the same time. WHY?! I would love to watch multiple matches – all I can do is pick one or kinda watch multiple screens? Surely it would also be better for business? There are ten Premier League matches a weekend. The earliest kick-off is 12:30, the latest is 20:00. There’s space for 5 matches a day!
i.e. 12:30 – 14:30; 14:30 – 16:30; 16:30 – 18:30; 18:30 – 20:30; 20:30 – 22:30.
So, How does it make business sense to hold matches at the same time when fans might want to watch more than one and thus be exposed to more advertising?
EDIT: To be clear, the current schedule for the premier League last weekend was 1 at 12:30, 5 games at 16:00 or so and 1 at 20:30. We already have staggered times! It’s just that the majority are cotemporaneous.
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The problem with staggering the games like that is because people might not be available to watch all those games at the staggered time.
If all the football games take place at 10:00 on a Saturday, then the fans know to plan around a 10:00-12:00 break for the game. But if the matches were staggered, then that weekend plan would have to vary based on the schedule.
The truth is that with all games occurring each week at the same time, the broadcasters know that they will consistently get the most fans watching. If they keep moving the times around, they will only consistently get the most diehard fans, which is a much smaller demographic.
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