I’m 5.5 hours away from the closest team and any home game gets blocked. What’s the point of that? Not only is there 0 chance I’m driving there and back for a game but now I’m not even interested in watching the game or buying gear. Care to explain?
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Today we can make personalized ads on a broadcast, but it wasn’t like that in the past. Since sports team have very localized fans, it’s really hard to sell nation wide ads on those games. Not impossible, and it’s easier to do for certain teams of certain sports, but for the majority of the teams, they get more money by selling local ads.
For that reason, the highest bidder for the rights of games are broadcast company that will sell local ads and make sure to broadcast only in that local region. If someone else offer another broadcast, that would be less viewership for the broadcaster, which limit the amount of ads they can sell, and limit the amount of money they get. So when they sign a contract with a team, they ask for a blackout so that their view can’t see the game from someone else. (for example the broadcaster of the other team).
But today this is an old system. Today we can easily make a broadcast with personalize and localize ads. The problem is that most of these contract are several years old and even if the idea of a new type of broadcast is easy to come up with, changing the views of everybody involved and implementing is harder to do.
It will happen, but we are not there yet.
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