It seems as though Any revenue lost from ticket sales outside said radius would be mitigated by increased ad revenue.
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It’s because of regional sports networks. Each non-NFL league divides the country into regions where they operate, even if that region is Hawaii. The network through the team then gets some form of exclusivity or at least limited coexistence with another team. Blackouts are for a road team as well.
When the NFL had blackouts, the rules were a blackout any station whose signal could reach 75 from the stadium was blacked out for home games that did not sell out. Before Congress intervened in the 70s, the rule was no home games could be televised in the blackout zone even if the game was sold out. For this reason the first few Super Bowls were not seen in their home markets.
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