Like, why can’t my 3DS play Japanese games, or my DVD player won’t play discs from a different region
In: Economics
People in Europe, UK, and USA are wealthier than the rest of the world, so sometimes you can sell your devices for more in those areas, and cheaper in the rest of the world. Otherwise, no one would buy those $1000 cell phones in Botswana, for instance.
If you left them all unregulated, then some enterprising entrepreneur would be buying up all the $400 cell phones in Moldova and shipping them to his buddy in Akron, Ohio, and reselling them on eBay for $750. That would be bad for business.
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