Why do the ticket prices of flights fluctuate so much?

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Even the same flight going up and down confuses me. I can understand the price raising as demand for that particular flight goes up, (even though that’s a dumb system) but why would it go back down?

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Anonymous 0 Comments

Ultimately, there’s a drop dead point for sale of seats on a flight — when the flight takes off.
Before then, demand may shift and the airline can raise or lower fares to try and maximize seats sold prior to takeoff. They could go down if the plan is undersold as the flight day approaches and the airline would rather get less money for a seat than no money for a seat.

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