Even the same flight going up and down confuses me. I can understand the price raising as demand for that particular flight goes up, (even though that’s a dumb system) but why would it go back down?
In: 5
In a very simplified way, it’s down to profits/money.
They have lots of costs that have to be covered, but at the end of the day, they are a business trying to make the most money possible.
They obviously want to charge the most they can but an empty seat is lost income. So they pick the highest price they think will fill a flight and then adjust as they see the speed they are selling tickets at. Of course it depends what the business model is, some make more money from the extras or being the least expensive, but in general they are adjusting the price to make sure they sell all the tickets. Might as well make £10 if you’re about the take off and you have an empty seat.
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