My school recently bought all students chromebooks and it got me thinking. If they can buy 5000 chromebooks for 20$ a pop, why does it cost me 80 to buy one individually? what am i missing?
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One thing the other answers have missed out is the Cost of Customer Acquisition (CoCA).
If you spent $1million on advertising and it gets you 25,000 customers, it’s cost you $40 to acquire each customer. ($1,000,000 ÷ 25,000 = $40pp).
So if I say I’ll take 5,000 laptops, that’s saved you 5,000 x $40. Or $200,000.
So then I asked for that money off as a discount.
But maybe… maybe they actually give me a discount of $25,000 instead. That’s right: more.
Why? Because if they can get 5,000 kids to love Chromebooks, they might buy one again later… so the CoCA just went down because kids are impressionable.
British banks will happily lose money on university students because British people never change banks. So once they get you as a poor student, they’ll have you for life as a wealthy worker.
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