The price you pay is the price for the item, plus the price to sell you the item, plus the price to package the item, plus the price to transport the item to you, plus … .
All these costs are bundled together into one number to make it easy for you. But, if you can impact some of these other costs, you can get a lower price. The price to sell the item is likely a factor in the chromebook example. The packaging and transport costs are likely more of a factor in the Costco situation.
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