Because to own the software outright gives you unlimited rights to modify, replicate and distribute the software. Owning the software means owning the Intellectual Property.
People developing an IP, whether that be a song, book, movie or a piece of software didn’t want everyone they sold a copy of that IP to to also be able to copy and sell it on. They would be able to profit from the work unfairly, not having contributed to its development.
And thus the legal field of copyrighting and licensing was born.
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