Ownership of a creative work is complicated. If you own a photograph, that means you own the copyright for the photograph. You can display the photograph as you wish, duplicate it, sell copies or licenses to use of it, use it in commercial works like a TV show, or modify it as you please.
To use software, you don’t need to be the legal owner of the software. You don’t need to be able to sell copies of it, for example, and the publisher of the software would strongly prefer you don’t. They’re the people who want to sell it, after all. So rather than sell you the ownership of their software they grant you a license to use it, which doesn’t give you all the rights that the ownership they keep would.
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