At first it had logical reason and now tradition.
Cc was used by companies which manufactured while vehicle from chasis to engine. It was logical to keep units same so it was easier to see and understand dimensions. Later on many car producer outsourced engines to other companies, thus they no longer need to bother which each measurments only with final engine dimention. From this starts switch to liters as it was more sound for consumers. Every one knows how much litre is and its confucing how much 1000 cubic santimeters for general auditory.
Bike engines are much less formalised and outsoursing happend much later (and for many never happened at all) , so CC sticked as traditional measurment.
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