1. Men’s clothes are commonly measured by inches while women’s use more arbitrary sizes
2. Women’s clothes come in a lot of different cuts. They often wear tighter fitting clothes which leaves less margin of error for body type. Different cuts fit differently and make consistent sizing complicated
3. There’s a psychological element. Sometimes they intentionally try and make girls a lower number size so they are happier when they buy it. Sometimes they want them to be a high number so they are insecure and need more cute clothes to feel good. Sometimes it’s just to create the brand image of a skinny hot girl shopping there and therefore other people want to look like that
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