I am tall and plus sized and it is a nightmare to know what size I am supposed to be of anything. I am anywhere from a size UK 12 to UK 18 depending on the brand / item etc.
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My cousin is a fit model, which is a career I did not know existed until she started doing it. She has a handful of regular brands that she works with – a few higher end designers, but also a major casual brand that you all know. She represents their size small (US 4) and goes in for fittings with the designers each season. They essentially use her as a living mannequin to tailor the garments for that size (I assume they work with different models for size medium, large, etc.) I think the fact that there’s an actual human body involved in the process can account for the differences in sizes across brands, like what if my cousin’s hips are an inch bigger or smaller than the fit model for another brand?
Plus also vanity sizing like many others have said, I’ve worn the same Madewell jeans for years and somehow have gone down two sizes without losing two sizes worth of weight.
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