Why do women’s clothing sizes seem to vary between different shops way more than men’s clothing?

Question

I am tall and plus sized and it is a nightmare to know what size I am supposed to be of anything. I am anywhere from a size UK 12 to UK 18 depending on the brand / item etc.

In: Other

Answer 1

I mean its the same with men too, but obv at a lesser extent. Im a Large at Old Navy, but an XL at American Eagle lmao. Definitely marketing strategy for insecurity.