Why do women’s clothing sizes seem to vary between different shops way more than men’s clothing?

Question

I am tall and plus sized and it is a nightmare to know what size I am supposed to be of anything. I am anywhere from a size UK 12 to UK 18 depending on the brand / item etc.

In: Other

Answer 1

Lots of advertising aimed at women is designed to create insecurity, and then sell a product as the cure for that insecurity. By labeling women’s clothing in meaningless terms, and by having absolutely no standardization for sizing, more opportunities are created to exploit that insecurity.

So “because marketers are assholes”.