It’s a convention, there used to be maps with east or south at the top.
The north is done since antiquity, and looks practical because the cut on the map occurs near the detroit of behring and in the middle of the pacific, cutting no land. Also, the meridian of greenwich (measure of time) appears in the center of the map.
Japanese maps (for example) shows japan in the middle of the map, the cut occuring in the middle of the Atlantic.
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