As a consumer generally download bandwidth matters more, so ISPs manipulated Cable Modem and DSL technologies to maximize download bandwidth.
10 years ago upload bandwidth was also being throttled to a degree to limit file sharing technologies like BitTorrent.
In the past few years there’s been a rise in video conferencing, cloud syncing data, and other processes that require more upload bandwidth.
Let alone more niche things like Youtube uploaders and Streamers, so the demand for upload bandwidth has been increasing.
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