Why does every mail subscription seem to have an unsubscribe button? I have seen this even for the scammiest subscriptions.

Question

Why does every mail subscription seem to have an unsubscribe button? I have seen this even for the scammiest subscriptions.

In: 14

Answer 1

Also: some mail clients (gmail, for example) will add an unsubscribe option when they detect something that appears to be from a mailing list. That might be what you’re noticing.