Why does every single gas station seem to have some sort of rewards card program?

Question

Why does every single gas station seem to have some sort of rewards card program?

In: Economics

Answer 1

Because any station without a rewards program is at a competitive disadvantage. The station itself doesn’t make much of any profit from the gas itself. There is too much competition for any station to raise prices and make money off the gas. Instead, the station is hoping you buy something from the store. By offering rewards points, you’re more likely to always buy gas at the same brand and thus more likely to buy other things at its station.