Why does every single gas station seem to have some sort of rewards card program?
In: Economics
There is a huge number of cars and especially trucks that are driven by non-owners. The company pays for the fuel, but the driver picks the station (and pays with a fuel card that is accepted by many garage chains).
The gas station is bribing the professional drivers to spend their company’s money. It’s the only thing that works because a driver doesn’t care about the fuel price and the “quality” of fuel is so strictly regulated that they are functionally the same in every pump. But give him a penny on a dollar spent and that’s just free money, why not take it?
Latest Answers