Why does every type of next gen console or graphics card sell out instantly upon release?

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I see people every day posting about their graphics card that is like a lottery ticket to acquire one. Same with day one releases of next gen gaming consoles

Could they produce enough of the product to meet demand prior to releasing it? That’s seems like poor business practice to me

In: Technology

8 Answers

Anonymous 0 Comments

A big reason I’d say is scalpers. They buy as much of the product as the can and resell it for much much more. By them doing this it means the product sells out much faster because these people are buying absurd amounts if it. But by them doing this it creates scarcity so now people who are looking for the product only have 2 choices a: buy it from a scalper for a higher price b: wait till the next restock which also has a chance of getting hit by more scalpers. I’d say this most recently happened with the Nintendo Switch but is already ramping up with the PS5 and Xbox Series X with how fast they are selling out and how hard they are to produce at the moment due to the pandemic keeping most factories closed.

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