Whenever I’m looking for recipes online there is invariable a long story about the author’s family and which family members like this dish and which ones do not. I’m sure I’m not the only person who thinks this is vey uninteresting and just wants to get to the cookie recipe but I’ve heard that doing this gives websites better chances of turning up higher in search results.
Why do these stories improve search rankings? Who decided to set the settings that caused this?
In: Technology
They don’t do it for search engine optimization. Well, not entirely anyways.
Recipes aren’t copyrightable. But, articles about a recipe are. So, everyone writes a long article talking about their recipe – then they can cease-and-desist anyone who copies that recipe as infringing on their article.
And, it’s not just recipes. For just one other example, magic tricks aren’t copyrightable, so Penn and Teller write little scenes that go with their tricks, so that if someone steals the trick, they can sue them. [This is one of the tricks they specifically wrote a story to for just this reason.](https://www.youtube.com/watch?v=SJH9iFOji_A)
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