Whenever I’m looking for recipes online there is invariable a long story about the author’s family and which family members like this dish and which ones do not. I’m sure I’m not the only person who thinks this is vey uninteresting and just wants to get to the cookie recipe but I’ve heard that doing this gives websites better chances of turning up higher in search results.
Why do these stories improve search rankings? Who decided to set the settings that caused this?
In: Technology
Google search results are a good way to attract readers to a piece of content but getting people to subscribe is considerably more valuable.
There’s some good informative answers here but there’s more to these stories than search results. There’s also something to be said for reaching a target demographic and creating relationships with your readers. There are some people who enjoy the transparency into someone else’s daily life. This demographic may be more likely to subscribe to your newsletter and return over and over.
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