why does it tell you in the front of a book about what fonts and the tools/processes to illustrate them?

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why does it tell you in the front of a book about what fonts and the tools/processes to illustrate them?

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Anonymous 0 Comments

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Anonymous 0 Comments

Often the fees to license a font are reduced if you provide explicit “credit” to the designers. This serves as a form of “word of mouth” advertising. If you’re a good author and you choose this font/tool to do your work, then that’s a “recommendation” from an expert source. That’s valuable, and deals are done through contracts all the time.

Anonymous 0 Comments

I was at Adobe working on font rendering in the 90s, which was (no surprise) when I first started noticing these descriptions. Turns out there is fascinating history and art in fonts, and the contemporary folk doing new work are also fascinating. I had the good fortune to meet Carol Twombly and Robert Slimbach, for instance, when Carol taught a class at my company.

It’s very easy for me to understand an artistic *sympatico* between an author and a type designer; hence the descriptive page.