What you’re feeling is Menthol, the chemical that binds to your *temperature* receptors instead of *taste* receptors to trick them into giving you the sensation of coolness.
Its the exact opposite reaction but the same function as [capsaicin](https://en.wikipedia.org/wiki/Capsaicin), the chemical in chilli and hot foods that gives you the hot feeling.
No, capsaicin is *not* the active ingredient in Deep Heat.
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