think of the number line. positive numbers to the East of Zero and Negative Numbers to the West of Zero.
when there is a negative sign, we change the direction. When there is a positive sign, we do not change the direction.
so, when I multiply two positives, no change in direction.
when I multiple two negatives, there’s twice change in direction, hence the result is positive.
this link (from where I summarised above) explains is really at ELI5 https://www.mathsisfun.com/multiplying-negatives.html
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