Surely the opening weekend demonstrates nothing at all about the quality of the movie, but only the quality of the marketing. When your friend tells you “I saw such a great film last week, you must go and see it!” then that is the sign of the movie’s quality. Why would anyone who wasn’t financially invested in the movies care about opening weekend figures?
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I feel like it’s pretty obvious why studios care about the first weekend, but the real question is why it’s reported by the media to us, the viewers that way. And I suppose the answer to that is probably because a lot of the studios and reporting media are owned/run by the same people.
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