Surely the opening weekend demonstrates nothing at all about the quality of the movie, but only the quality of the marketing. When your friend tells you “I saw such a great film last week, you must go and see it!” then that is the sign of the movie’s quality. Why would anyone who wasn’t financially invested in the movies care about opening weekend figures?
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If the movie you really enjoyed has a solid opening, that means that studios are more likely to finance future films like it.
If the movie you really enjoyed had a poor opening, studios are more likely to finance something else.
Also, while marketing can absolutely have an effect on a film’s box office, it’s hardly the main driver. If it were, no big films would ever fail. Look at movies like *The Flash* or *Secrets of Dumbledore* – they spent tens of millions of dollars on marketing campaigns and both utterly failed.
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