Surely the opening weekend demonstrates nothing at all about the quality of the movie, but only the quality of the marketing. When your friend tells you “I saw such a great film last week, you must go and see it!” then that is the sign of the movie’s quality. Why would anyone who wasn’t financially invested in the movies care about opening weekend figures?
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The direction the first few members of a mob of sheep start running is the way the herd then runs. People aren’t so different.
This means that (a) the first weekend determines which way the first few members of the herd are running and (b) people want to know which way the herd is running so they can run in the same direction
Add to that – people in an industry are interested in that industry. People who are in, say, the plumbing industry are highly interested in the latest news and gossip on plumbing. The difference between the plumbing industry and the media industry though is that the plumbing industry doesn’t control the media so the plumbing industry doesn’t have the capability to shout every damn thing about itself from the rooftops. I daresay the plumbing industry also doesn’t employ people who are quite so self obsessed and egotistical as the media industry.
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