Surely the opening weekend demonstrates nothing at all about the quality of the movie, but only the quality of the marketing. When your friend tells you “I saw such a great film last week, you must go and see it!” then that is the sign of the movie’s quality. Why would anyone who wasn’t financially invested in the movies care about opening weekend figures?
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Box office performance is incredibly important to the overall movie money lifecycle.
A good opening week is the #1 time for a movie to make money. It’s also telling about how the movie will perform in the future. Opening weekend is your high point, it only goes down from there. Box office is also very important to how the later lifecycle of the movie performs. A good box office means it will be more popular and valuable down the line on streaming, for sale, etc.
There’s also a marketing aspect. If a movie does well, the studio wants everyone to know, if your friends are seeing it, you should too right?
Who said ‘quality’ matters? What matters to the studio is asses in seats. Cause those asses pay money to see the movie and that’s what they care about about. ‘Great’ movies can do bad and ‘bad’ movies can perform great. What you like is up to you anyways.
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