Why does opening weekend for movies get reported on as such an important thing?

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Surely the opening weekend demonstrates nothing at all about the quality of the movie, but only the quality of the marketing. When your friend tells you “I saw such a great film last week, you must go and see it!” then that is the sign of the movie’s quality. Why would anyone who wasn’t financially invested in the movies care about opening weekend figures?

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Anonymous 0 Comments

Nothing more than hype man bullshit. It seems to be human nature to rank things, and the more they push it the more FOMO you can get. Good ole marketing.

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