Say you write a book it’s pretty cool, and you sell it for 5$ a copy in your home town of Cleveland and do pretty well for yourself. The book is good though and some big shot from New York City says they’ll pay you 7$ a book for every copy they sell in NYC, but you can’t sell it for 5$ in NYC anymore. Now with that established you start thinking “huh, maybe I can sell this book to someone with a similar plan in Los Angeles, but they won’t want to buy it if I’m already competing with them, and I don’t have to deal with the hurdles of doing business in LA.”
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