Because publishers are trying to make money and some readers are willing to pay as much for a digital book as a physical book.
Wait a while and the price of an ebook will usually go below the price of a new physical copy.
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The cost of physically printing a book is a small percentage of its price to begin with, and this is usually reflected in a small difference in price. Most of the costs are the same – paying the author and everyone involved in the publishing process.
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