I’ve always read about the incumbent advantage, but I don’t understand why that would exist. Wouldn’t an incumbent have to demonstrate what s/he has accomplished in office versus a newcomer who could make any claim since the burden of proof won’t be on them?
If people are generally fine with how things are going, and don’t have a strong leaning toward one candidate or the other, they’ll vote for the incumbent just because that’ll probably keep things about the same. And they’re fine with that.
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