I’ve always read about the incumbent advantage, but I don’t understand why that would exist. Wouldn’t an incumbent have to demonstrate what s/he has accomplished in office versus a newcomer who could make any claim since the burden of proof won’t be on them?
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Better the devil you know than the devil you don’t.
We are predisposed to choose the status quo versus an unknown risk because, well, we’re still alive in the status quo. If we know the consequences of a choice, we’re more comfortable than if we don’t know.
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