Even though saying “the big brown brick wall” means the same as saying “the brick brown big wall”, the second feels so very wrong.
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Adjective order matters in the same way that all other grammar rules matter. It’s what we expect. And when those expectations are broken we tend to get scared and confused because it takes more work for our brain to interpret what we are hearing or what we are reading.
Adjective order is a pretty unique one though, most other grammar rules are broken pretty often in really informal settings. But something about adjective order makes us really not want to break that rule. At least in English, other languages might have much less strict adjective order rules.
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