Why does too much direct sunlight fade out the colours?

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Why does too much direct sunlight fade out the colours?

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Colors are created molecules in the material, called “Pigments”. These molecules are just atoms bound together in a special way, kind of like they are holding hands.

Sunlight is a mixture of different forms of light energy, called radiation. One specific form of light energy is called “Ultraviolet Light” and it’s just the perfect size and power of radiation to smack into the atomic hand-holds and separate them. So UV light breaks up the pigment molecules and since they are different now, they don’t make the same colors they used to.

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