why does YouTube has ads every 5 minutes but with skip option?

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If youtube knows that I am going to skip the ads anyway, why does it still show the ads every 5 minutes but also has a skip button? Either they should have compulsory ads or not have it at all.

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4 Answers

Anonymous 0 Comments

YouTube is trying to find out what ads you don’t skip, therefore YouTube knows what you actually like and fix their prediction model if the data is wrong.

Also the ad publisher knows if this is an engaging ad and if literally nobody liked it even if user profile data suggested people interested in this product didn’t stay to watch the ad, they know it’s a bad ad and try better next time.

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