If youtube knows that I am going to skip the ads anyway, why does it still show the ads every 5 minutes but also has a skip button? Either they should have compulsory ads or not have it at all.
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It’s just my point of view, but :
* Unskippable ad -> I just go do whatever else then come back and return to the video.
Time seen : 1sec at most
* Skippable ad -> I see the 5 sec necessary thus get the brand ingrained in my mind, with the most valuable infos the company wants you to see (because they know nearly everyone will skip).
**The forced interactivity to skip the ad** + the length short enough to force you to watch it (you ain’t gon’ leave and come back to skip it, it’s 5sec, no time to do a google research or whatever), **makes me see the ad more.**
It’s only 5sec, but at least now i know the brand.
Unrelated, but i have the amazing ability to have a shitty memory, so i won’t know the brand for long, but hey, it probably works for others 😉
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