why doesn’t a looming shortage of freshwater in the Southwest United States feel like a more urgent threat?

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I know negotiations among states that draw from the Colorado River are ongoing with water rationing measures being discussed, but it feels like the threat of water shortage doesn’t align with booming growth in this part of the country. Is the threat overstated? Are there solutions available when things get really dire? Or is it just hubris of prioritizing short term profits instead of long term sustainability? All the above?

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