Because airlines mileage programs and credit cards are worth more than the airline itself.
Boarding groups to loyalty members and offering better boarding options for those who spend more is literally what keeps the lights on.
They know there is better ways to board. Everyone does. But airlines are a business. It’s about profits not efficiency.
Tl;dr because airlines are just banks with some airplanes. Efficiency doesn’t matter it only takes 15 minutes in Japan. 30/45 is fine for them.
Edit why are you booing me I’m right
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