The user wants the most screen space, the best camera(s), and the best battery life, so this becomes a least intrusive way to implement a selfie camera, and the biggest battery + fast charging, and maybe wireless charging. When you then also want the new app based system to integrate best onto your phone’s platform, you end up with some variation of a square. We’ve seen folding phones, make a big difference to this, but outside of that, it’s hard to make a substantial difference to that brick of glass, from the previous brick of glass.
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