Sorry if it’s trivial but I guess I miss something really basic in marketing which I can’t figure out.
Why seeing famous person X drinking beer Y on some ad should make me buy it? Is this person it’s known for his good taste in beer? Is the beer as anything related to his profession?
I just don’t get it why do you I care for famous people in ad.
I guess the only rational idea is that seeing familiar face will get much attention and eyes for a second on thay ad
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90% of advertising is getting you to remember the brand. There are many ways of going about this, and associating the brand with someone you recognize (and like) is one of them.
Let’s use ketchup as an example. Say you’re at the store and need some ketchup, and there are two bottles left: One of Heinz, and one of some other brand you’ve never heard of. Everything else is identical: price, nutrition, size, etc. The only difference is the brand. Which one are you gonna pick? Most people will go with Heinz, because they’ve heard of it, and know it’s at least okay, while they see the other brand as rolling the dice.
And why have you heard of Heinz? Because you see tons of advertising through the years, full of various recognition methods, one of which is celebrity endorsement.
That’s most of the theory behind advertising and brand recognition, getting the edge over competitors.
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